Welcome to Parker Business Planning

Raising the bar in the marine Industry
one dealership at a time.

A marine industry veteran with over 35 years experience who facilitates 20 Groups, and provides consulting services to marine dealers and marina owners throughout the U.S. and Canada.

1964 – 1981 Parker Boat Company, Inc., Orlando, FL

Starting part time while in high school, worked in all aspects of the family’s Sea Ray boat dealership, including rigging, service, sales, F&I, parts, service management and accounting. Parker Boat Company is still a highly successful Sea Ray boat dealership, ranking # 18 in Boating Industry magazine’s 2006 Top 100 Dealers nationwide.

1981 – 1988 Real estate development / financial planning

1988 – 1993 The Spader Companies, Inc., Sioux Falls, SD

For this marine and R/V industry training and 20 Group company, helped teach their flagship Five Day Total Management Workshop, facilitated four 20 Groups and did all on-site financial consulting.

1993 – Present Parker Business Planning, Inc., Orlando, FL

• Individual on-site consulting creating “Strategic Profit Plans” for clients.
• Unique monthly management reports for multi-location dealers.
• Online Budgeting Service with monthly variance reports.
• Multiple 20 Groups, producing monthly financial reports for each member.
  • “Branded Groups” specifically for dealers of Cobalt, MasterCraft, Nautique and Supra/Moomba boats.
  • “Open Groups” available to dealers of any brand.
• Dealership design and layout consulting.
• Each year, 22 to 39 of Boating Industry Magazine’s Top 100 Dealers have been our clients; several were named “Best in Class” and ranked in the Top 10. See the individual links to the right for more details.