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About Us

Background – David Parker

1964 – 1981 Parker Boat Company, Inc., Orlando, FL

Starting part time while in high school, worked in all aspects of the family’s Sea Ray boat dealership, including rigging, service, sales, F&I, parts, service management and accounting.

1981 – 1988 Real estate development / financial planning

1988 – 1993 The Spader Companies, Inc., Sioux Falls, SD

For this marine and R/V industry training and 20 Group company, helped teach their flagship Five Day Total Management Workshop, facilitated four 20 Groups and did all on-site financial consulting.

1993 – Present Parker Business Planning, Inc., Orlando, FL

  • Individual on-site consulting creating “Strategic Profit Plans” for clients.
  • Unique monthly management reports for multi-location dealers.
  • Online Budgeting Service with monthly variance reports.
  • Multiple 20 Groups, producing monthly financial reports for each member.
    • “Branded Groups” specifically for dealers of Cobalt, Nautique and Freedom Boat Club.
    • “Open Groups” available to dealers of any brand.
  • Dealership design and layout consulting.
  • Each year, 22 to 39 of Boating Industry Magazine’s Top 100 Dealers have been our clients; several were named “Best in Class” and ranked in the Top 10. See the individual links to the right for more details.


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