Phone (407) 843-8808 | Fax (407) 843-8544

20 Group Members



 Join a Parker 20 Group!

What is a 20 Group?

A 20 group is comprised of non-competing dealer principals who meet together three times a year for 2 ½ days.  The purpose of the meetings is to improve the professionalism and profitability of each dealership.

  • Learn how other successful dealers run their businesses.
  • Receive group input toward solving problems.
  • Choose a manufacturer-endorsed “branded” group or an “open” group, which represents a mix of brands and boat types.
  • Your financial information will be gathered monthly and you will receive:
    • A thorough understanding of your own financial picture by comparing your financials to other successful dealers.
    • Monthly 20 Group Report.
    • Access to other crucial management reports.
    • All members agree to confidentiality of information.

The meeting location rotates among group members. The host dealer receives the benefit of a group site visit and critique.


$525 per month billed quarterly in advance.

  • One time registration and set-up fee of $750.
  • Plus travel expenses and prorated share of meeting room charges.


Please Contact Us with any questions about joining a 20 Group with Parker Business Planning.  We would love to hear from you.